I recently discovered that my local Odeon cinema charged very little indeed for tickets on Tuesday nights – which is probably common knowledge to lots of people but it was news to me – so I’ve been making more of a concerted effort of late to go to the cinema once a week to see new releases. I’ve seen ’71, Gone Girl and Fury as a result – so far, so good.
The (slight) downside to this regular attendance is that the pre-film trailers lose some impact due to familiarity after a while; I’m not particularly excited about Christopher Nolan’s forthcoming Interstellar, for example, simply because I’ve seen the trailer so many times now I feel like I have a good handle on what the story is about and a good idea of what to expect in terms of the film’s standout images. Maybe plenty has been left out of the trailer and I’ll be proven wrong. We shall see. I dread to think how many times I’ll see the trailers for the latest entries into The Hobbit and The Hunger Games series in the coming weeks, too.
Anyway, this ad – for the Sundance-wowing Whiplash – did pique my interest the other night. Not only has this film received widespread critical acclaim from those who have been lucky enough to see it in the US, it also has an unusual trailer, with that insistent drumbeat used to create an extremely odd, disconcerting feeling as the praise the film has received is interspersed with rapidly-cut images. Although for some reason they chose to leave out “Phantasmagorically uber-refulgent! Hyperfilm“. Chumps!